Exterminator & Pest Control Leads - Why They Are Critical To Your Small business
In cold weather we would want to hear the business phone ring with a large flea task, but that hardly develops. Our services are required all year, but our success, in a large number of locations of the country, develops in a 4- to five-month time span in spring and summer. Most of us know how critical leads are.
Their pest control lead generation campaigns are targeted to various service-types, from bed bugs, to termites to regular ant control services. Essentially every new lead they generate is in decision-making mode and qualified to hire a pest management service.
This leads service generates its own pest control patrons and leads, and leads them to you directly! You answer the call, and gain the customer. The labor of generating customer calls is entirely handled by these exterminator lead gen experts.
Imagine, as much as 35% of your entire call total are simple requests for more facts. If your company carries out inspections, you can be losing more than you know. Have you coached your phone handlers to convert questions into leads? If your company is to sustain a reasonable cost per patron acquisition, this is a must do. I often find that the simple structure of those phone calls is not scripted in any way in some service companies. We think lots of people know here how to sell on the phone and that they just need to know what services we provide. Not true. Speaking to prospective customers on the phone is a science and really needs to be educated into those employees who are customer facing. Those phone handlers are the front line of your business. Train and monitor them closely.